IT Cosmetics Pillow Lips Lipstick in 11:11 Bright Fuchsia - Creamy High-Pigment Lipstick with Collagen, Beeswax & Shea Butter - Hydrating Lip Plumper for Fuller Lips - Perfect for Daytime Wear & Special Occasions - 0.13 oz

I wanted a lipstick to wear for my son's wedding. I love all IT cosmetics. I knew I would get quality and hoped it was a long-lasting color. Absolutely beautiful color and it is just perfect for me.but the odd thing is that the matte formula has more moisture. I'd ordered a few colors, all creams. This was the last to arrive & I was sent the matte formula in error. This one, marked 'matte', is pretty silky. The others, marked cream, drag on the lips.By the way, cream or matte is not only written on the label but is also on the tube itself in script.High pigmentation and coverage, beautiful shade, and makes lips feel really soft - even after wearing.I ordered the red thinking it was going to be red but not BLOOD red. If that’s the color you’re going for, then it’ll be perfect. I wanted just a little color not Marilyn Monroe. It was a little difficult to remove so the lip again attribute works too!!Gotta put it on meticulously but it looks great and lasts all day if you do!Good quality, but some what to dark for me. Will keep to wear in the evening.Love It Cosmetics and happy they are available on Amazon.Love the beautiful color, but found the particular lipstick delivered to be somewhat stiff in texture.: Not hydrating as promised. Might have been an older one, so unfortunately would not purchase, again.